Content Creation

Content Marketing Shows Your Clients You Are An Expert!

As a small business owner, are you wondering just how important “content” really is to your online presence? It’s already a proven fact that publishing various types of online content across the web will drive a large amount of new visitors to your site, increase conversions and help build brand awareness. Without it, you’re simply turning a blind eye to highly-valuable prospects.

And what about the content that is ON your website?

The WRONG content will drive potential customers away, provide zero results and potentially damage your reputation. So just how important is an effective content marketing strategy for your business?

VERY important.

The number one goal of any business today is to rank highly in search engine results. Why? Because consumers aren’t going to waste their time browsing through page after page of results until they find you.

There are many things that determine your rankings, but valuable, top quality content is a MAJOR factor.

Take Google for example. When ranking sites, the search engine gives more juice to websites that provide value to the consumer. It looks at the site’s content to establish whether it reads well, or is simply full of fluff. It also looks at whether or not the site is providing the information that searchers are looking for. Furthermore, it looks to see how frequently your website content is updated – the more, the better.

So if you want potential customers to find your business online, your content strategy needs to be complete and consistent.

What We Do

Our Content Marketing Experts work closely with businesses just like yours to identify what type of online content your customers and prospects crave – and help you give it to them on a consistent basis.

When combined with SEO, Social Media, Video Marketing, and other valuable online strategies, Content Marketing can give you genuine connections that build customer loyalty, promote your brand, and encourage repeat business.

We take a multi-tiered approach to providing our clients with high-quality, professionally produced content.

Article & Blog Post Writing

Social Media Content

Ebooks & Reports

Press Releases

Video Content

Email Marketing

Our Goal Is To Help Your Business:

  • Increase your search visibility on Google, Yahoo, Bing and other search engines
  • Increase engagement and influence on the biggest social media platforms, including Facebook, Google+, YouTube, Twitter and Instagram
  • Improve the reach of your content so that it connects with your target audience while their researching information related to your industry online
  • Coordinate content topics and scheduling based on keyword research

Our team of experienced, knowledgeable Content Marketing experts will work closely with you to determine the needs of your business.

Then, we will launch an effective Content Marketing strategy to align those needs with the needs of your target audience so you can attract, engage and convert more leads into customers.

FAQ's

Quality content is part of all forms of marketing. It is the present and future of marketing.

The top goals of a content marketing strategy are:

  • Supporting the organization’s goals and criteria for success
  • Generating and nurturing business leads
  • Improving the customer experience

Content marketing attracts potential customers, keeps them engaged, and moves them further along the sales funnel. It works by offering readers informative and useful material that provides insight and value. Content marketing is like skinning cats: there’s more than one way to do it. Specifically, there are three key reasons and benefits for enterprises that use content marketing. They are better customers who have more loyalty, cost savings, and increased sales. In short, an effective content marketing campaign will increase your organic search traffic. All you have to do is, hire the right content marketing agency in New York to start the content marketing campaign.

Content marketers build bridges between people and their products/services.  Research says, about in 2019, 76% of marketers take a strategic approach to managing content. Quality content is part of all forms of marketing. Some of them include Content Strategy, Inbound marketing, PPC, PR, SEO, Social media marketing.

  1. Content strategy: Content strategy is part of most content marketing strategies.
  2. Inbound marketing: Content is key to driving inbound traffic and leads.
  3. PPC: For PPC to work, you need great content behind it.
  4. PR: Successful PR strategies address issues readers care about, not their business.
  5. SEO: Search engines reward businesses that publish quality, consistent content.
  6. Social media marketing: Content marketing strategy comes before your social media strategy.

Contact the right content marketing agency in New York to discuss your needs and goal to be achieved via content marketing.

It turns out that content marketing has been a valuable discipline for businesses. Roughly 40% of internet users deploy an ad-blocker on at least some of their devices. Meanwhile, 84% of millennials, who make up the largest group of consumers, say they don’t like or trust traditional marketing. When a business does it right, it reaps a host of benefits:

  1. Low cost per acquisition: In the long run, it tends to be less expensive to acquire customers via content than it is to acquire them via more traditional means.
  2. Content marketing generates demand: Making broad-reaching content can raise awareness for your brand in a way that brings more people into your market.
  3. Content marketing grows your audience: By making a lot of free helpful stuff, companies grow their audience, because more people are talking about them.

Schedule an appointment with the right content marketing agency in New York to level up your business via content marketing.

Given the fact that content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. As part of a marketing strategy, content can take many forms, which we will discuss in detail below. No matter what shape content takes, it is most effective when it answers the audience questions, provides deep insights, and places the reader – not the product – at the center of attention.  However, from a content marketing perspective, we see that marketers focus on some key goals such as:

  1. Up-selling and cross-selling
  2. Customer evangelism
  3. Customer retention and loyalty
  4. Lead nurturing
  5. Sales
  6. Engagement
  7. Lead generation
  8. Brand awareness
Content marketing is the heart of a digital marketing strategy. It acts as a catalyst for the broader, integrated digital marketing effort. However, to implement the content marketing strategy, it is essential to hire the right digital marketing agency in New York.

Content marketing is one of the most popular buzzwords in marketing today. In many ways, content is a versatile marketing medium that can help any business in any industry. It’s also affordable, easy to create, and dependable for long-term results.

So, why it helps businesses grow?

Reason 1: Content is the foundation of every digital marketing strategy

Reason 2: Content makes you an industry authority

Reason 3: Content earns conversions

Reason 4: Content is shareable on social media

Reason 5: Content earns links from other sites

Reason 6: Content ranks in Google

Reason 7: Content informs your audience

This is why content is essential to digital marketing.  To have a well written informative content with implemented SEO strategies, it’s a smart move to hire the right NYC SEO agency.

Our Goal Is To Help Your Business:

Whether you need an extensive Content Marketing Strategy or simply want to publish more content on a regular basis, we are here to help you achieve a stronger and more permanent connection with your target audience online.

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