#Ask8now – #DigitalMarketing : A Key Player In #CustomerRetention
#Iinternet has made it easier than ever to maintain
Digital Marketing: A Key Player In Customer Retention
Finding new customers is easy, but keeping them can be a real struggle. It is estimated that the average business loses up to 20% of its existing customers each year because they fail to maintain a good long-lasting relationship. Many businesses don’t realize that customer retention is actually just as important as finding new ones. So if you don’t currently have a customer retention strategy in place, now is definitely the time to change that. Luckily, the internet has made it easier than ever to maintain good customer relations with email and social media.
Email marketing – Keeping customers in the loop
The key to customer retention is ensuring your business is fresh in their minds. Email marketing is one of the most successful ways to do this. First, you should offer something of value in exchange for email addresses on your website, blog, and social media profiles.
Once you start building a list, the next thing you need to focus on is providing useful and relevant content. This could be information on new products and services your company is introducing or even recent news regarding what your business has been up to. Have you helped out your local community? Perhaps you’re planning on expanding? Let your subscribers know what you’re up to.
Social media – The quickest way to answer customer questions and concerns
Social media has become one of the biggest and most successful digital marketing tools to ever hit the web. Building up a strong social media presence doesn’t just get your brand name out there; it also helps you keep in touch with your customers. Giving your business direct access to your audience, you can answer customer questions and complaints quickly and easily. Showing that you actually respond to your customers in a fast, efficient way helps to build up your reputation and repeat business.
These are just two of the best digital marketing techniques that can assist with customer retention. The trouble is, all of them can be really time consuming. When you have a business to run, it can be difficult finding the time required to fully make these strategies work. However, don’t leave them on the backburner.
Overall, the internet has made it simple for companies to keep in touch with their customers. Whichever strategy you choose to adopt, it is important to continually monitor its success. This will show you where you should be focusing most of your attention. All businesses will lose some customers and clients at any given moment; however, your goal is to retain as much customers and clients as possible.
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