#Ask8now – #How To Get More #Opt-Ins
On Your #Local #Business #Website
Here are ways to get more #visitors
to submit their #email addresses.
How To Get More Opt-Ins On Your Local Business Website
Most of the opt-ins take place on a business’s website or blog so it is crucial to design your website in a way that generates the most opt-ins. Here are ways to get more visitors to submit their email addresses on your local business website:
Keep it above the fold
Position your opt-in box right at the top of your website. Doing this helps keeps it in the top half of the visitors screen so it’s seen immediately they land on your page. A big mistake made on most websites is placing the opt-in box below the fold where it will not be seen unless the visitor scrolls further down the page. Usually the best position is on the right sidebar or across the top of the page.
Make the box stand out
You need to make the box stand out amongst all the other content. You could use a different color from the rest of your text so that if your text is in black then you can use red for the opt-in text to make it eye-catching. Another way to attract attention to the box is to use a picture as part of the box theme. So if you are a local vineyard, you can incorporate a bottle or glass of wine as part of your sign-up box. You can also use arrows pointing to your opt-in box with a clear call to action like “Sign up here to get your 50% off Red Wine Coupon Code”
Offer irresistible benefits
Internet visitors are weary of signing up on websites and then getting their email accounts flooded with messages everyday, so you need to offer them something that is of greater value than their email address. You can offer exclusive discount rates, coupon codes, free samples, free quotations, step-by- step tutorials, information packed guides and reports or anything you think would be of stellar value to your target market.
These 3 simple tips should get you started to getting higher opt-in rates on your localbusiness website.
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