Are you struggling to attract new website visitors, get your phone to ring, or get more foot traffic through your doors?
When you go to Google and other search engines and type in some keywords, the first results that appear at the very top – and along the right side – of the search results are paid ads. So how do those ads get there and how does Google decide which ones you should see first?
That’s what Paid Search Management (pay-per-click or “PPC”) is all about.
Companies just like yours bid on keywords that are the most relevant to their specific products and services. These keywords allow those businesses to get their advertisements in front of precise, targeted consumers who are actively searching for the types of goods and services they offer.
Pay-per-Click advertising is a method used to drive direct traffic to websites. The ads are highly-targeted based on keywords, location, and other specifications; and companies pay only when internet users click on their ads.
It’s a faster alternative to better search engine exposure as opposed to relying on your own website to rank highly organically.
Google AdWords is one of the most popular online advertising networks, but there are many others.
89% of consumers use search engines for purchase decisions; this is huge.
Paid search management is one of the most cost-effective types of online marketing because it only targets those customers who already are raising their hands to indicate they are ready to buy. That’s not something a TV commercial, newspaper ad, or any other type of marketing can do.
Why does PPC make sense for any business ready to gain more online exposure?
With a well-executed PPC campaign, you can expect:
PPC Strategy – To design a PPC strategy suited for your enterprise, we will get to know your business and competitors deeper. From what we understand, we will develop a specific scheme that will deliver the solutions you need.
Implementation – A poorly planned strategy is unproductive. Out team will spearhead the implementation of projects by enhancing existing programs or creating new strategies that you and your employees can easily understand.
Keywords – We use cutting edge tools to ensure that we can comprehensively cover your target market through suitable keywords while evading platforms that are not profitable to your business. This technique makes every click-worthy of your money.
Ad-copy Writing – We screen advertisements and allow only those that are strongly related to your website to ensure a significant boost in traffic inflow in the most economical way.
Ad Extensions – Ad extensions are simple tricks our PPC strategy that gives you the opportunity to gain more audience over your competitors by transforming your ad texts.
Shopping Ads – Our unparalleled experience in managing and optimizing product listings for every appropriate keyword is the missing element that will help keep your inventory moving.
Tracking – Our sophisticated system will allow us to optimize your account and track your numbers as you grow to avoid working blind.
PPC Optimization – We don’t settle for mediocrity. We continue to put immense attention to details that will further optimize your campaign and make a huge difference in your performance.
Reporting – A comprehensive reporting is the only key to knowing your standings, strengths, and opportunities that will create a baseline for future decisions.
If you think your existing PPC campaign is not doing you any good, contact us today and we will help your business advance to the top of search engines rankings.
Chosen as one of the best performing agencies in 2016 for growth and innovation. Google closely work with partner agencies like our hand-picked team and review our MCC accounts to make sure that we provide our clients optimal service through improved quality scores. Google also checks for conversion rates and client retention to be sure that our clients are happy with the services they are receiving.
Certified Experts & Managers – Our Google PPC ad Team’s staff working on the PPC projects are certified by Google for their work. Google Adwords certifications are a must for managing accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for customer care best practices.
Trust – Trust is the most important factor as you share vital business details and spend thousands of dollars on PPC campaigns. Our Team is a Google Authorized Partner and a member of NASSCOM which is the association of the IT & IT enabled services.
The internet is an extremely busy place; and sometimes, you have to go that extra mile to put your business in front of local consumers and break through the noise.
If you’re ready to have high-performing, high-yielding paid search management campaigns that exceed your expectations, we’re ready to over-deliver.