Why Digital Marketing Services Are Essential For Real Estate Agents?

4 years ago

Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world. All the marketing activities are directed towards generating leads than on direct conversion. Yes, in this modern day real estate markets, the primary search for property dealers or properties in all over the world begins online. So, for real estate agents investing at digital marketing services is the right choice. Here, in this article, we discuss the digital marketing strategies for real estate. Continue reading to learn more.

Reason Why Digital Marketing Is Essential For Real Estate Agency?

The digital marketing strategy applied will maximize the leverage of reaching out to the target users through various channels. This is the reason, why digital marketing is now one of the most important factors in the real estate world. So, the modern real estate industry must need digital marketing to get the right reach at affordable prices.  Here are some channels, which maximize the leverage of reaching out to the target users.

  • Blogging
  • PCC or Pay Per Click
  • Social Media
  • SEO or Search Engine Optimization
  • E-mail Marketing

Did you know at least 300% number of leads will be generated from marketing real estate online via digital marketing platform?

How the Internet Fits into Home Searches?

Real estate is exploring the digital marketing platform in order to optimize their performance via design and development services in terms of generating leads and conversion. Current research says that it is mandatory for every real estate organization to have an online presence which must be optimized via digital marketing communication mix.

Did you know?

  • 14% of all home buyers looked online for information about the buying process
  • 42% of all home buyers used the internet as a first step in their search
  • 87% of all buyers who work with agents trust them as good information sources
  • 92% of all home buyers used the internet at some point in their home search

The Best Strategies Developing the Growth of Your Real Estate Business

  1. Research says, almost 90% of the agents’ time is spent prospecting meeting with clients, showing listings, sending email, and working the phones. So, search and incorporate software that streamlines your online marketing. If you have such tool, it will make your job stress free and easily execute your activities. So that you can reach the level that you deserved. And your solution for efficient tool is “Digital Marketing Services”.
  2. Then write content for your website, which should be related to particular property that you want more leads and traffic. If you hand over that to digital marketing team, it’s much better.
  3. Your website is your marketing universe and without that, your marketing activities will be poor, even though you spend more dollars in renovation and some other work. So optimize your on-page real estate website with the handful of keywords, which required making search engines adore your real estate website. To get your website rank,
  • Post knowable content related to the particular property.
  • Create user-friendly navigation and design elements.
  • Implement the Keywords in the prominent areas.
  • Develop many pages to showcase your listings, company info, and housing markets.
  • The most important think, to attract the audience, you have to create the proper and professional “Calls to Action”.
  1. Developing the drip real estate email marketing campaigns will give an excellent return on investment. Yes, email drip campaigns prove more and more effective in nurturing leads via the marketing funnel.

Every real estate company/agent focuses on lead generation but many agents forget once they have the lead. Follow these lead conversion strategies, and allow your brand to stay top-of-mind with sellers and buyers.

Benefits of Digital Marketing Services for Real Estate Agents

In today’s marketing world, digital marketing plays a vital role and now it has become an inseparable part of any business or industry. As the result it is one of the top industries incorporating digital marketing. By hiring professionals for digital marketing services, you can measure the each dollar that you spent as you will know the Return on Investment on real estate.

The infusion of digital marketing in real estate has helped buyers by exposing them to more choices than ever before. And so the need to involve real estate digital marketing strategy for this industry is beyond mention.

Statistics of Digital Marketing for Real Estate

  1. 33% of the buyers buying for the first time are researching online.
  2. Social media used by 91% of realtors
  3. 49% of the leads come via referrals
  4. 52% of the prospects used an iPhone in their home search
  5. 83% of home buyers see pictures of the property online
  6. 80% of all home buyers are searching online

What is the Digital Marketing Process?

  1. Brand Building
  2. Customer Acquisition
  3. Customer Engagement

First, they will create an online presence using website, social media, and blogging to attract the visitors. Then the professionals will convey your visitors to leads to customers thought various acquisition channels like Email marketing, SEO, social media and campaign pages. At least, the conveying process will be executed. Yes, the professionals will convey your customers to your brand promoters by providing them engaging content on social media, emails, web site and through online reputation managements. Implement these digital marketing ideas with the help of the professionals.

Digital Marketing in Real Estate

  1. Effective Marketing Tips for Real Estate
  2. Live-streaming apps are a must
  3. LinkedIn will be bigger, so use it
  4. Growth of Inbound Marketing
  5. Engaging Video Clips For Supporting A Brand
  6. Market at LinkedIn, Twitter, Facebook, Instagram, or Google+
  7. Makes an all-encompassing real estate app and make millions.
  8. Being mobile-friendly is important


Are you in the real estate industry? Then it’d time to invest in digital marketing services. This helped in reaching more than 90 million impressions and will earn good amount of profits.

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About the Author


I am Auggie Diaz, Owner, and Senior Internet Marketing Consultant at Ask8.com - a digital marketing firm that helps small businesses to generate traffic through cutting edge marketing tools. As A Consultant & Tech Coordinator To The Largest Real Estate Agency on Long Island NY, As A Consultant to Allstate Insurance Agencies & A Small Businesses Owner/Senior Manager of 25+ Years. I speak to topics based on my experience, not opinion. All the best to your success!

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