How much budget should I allocate for Google Adwords for my business?
The budget of your campaign mainly depends on the cost of the keywords. During the initial stages of Adwords campaigns, it’s advisable to start with small budgets. This yield small yet potential ROI because, there are many things, which need to be optimized once when the customer or clicks start coming in.If you are small or medium sized business owner who has to focus on various other areas of business, the management of a Google Adwords campaign can be a time consuming for you. So, choose to get help from a PPC agency in Nassau County to help you do the keyword research, look into the negative keywords, test the ads, adjust the bids and improve on the quality scores.