What is Social Media Marketing? Social Media Marketing involves the promotion of your business on Social Media platforms. Its main goals are to attract new leads, build customer relationships, and send more visitors to your site. The content created is designed to encourage Social Media users to like, share and talk about it.Known as electronic word of mouth, this greatly increases the chances of gaining new customers and keeps your business firmly in the minds of consumers.
How many Social Media sites should my business use? When you think of Social Media sites, there are just a handful of ones that usually come to mind – such as Facebook, Twitter, LinkedIn and YouTube. However, there are hundreds of different Social Media sites out there.
We recommend that you focus on no more than 2-3 sites when first starting and then build from there. It might seem logical that the more sites you use, the more exposure you’re going to get. However, it isn’t as simple as it sounds. In our experience, it is actually much more effective to establish a strong presence on just a few sites than spread yourself thin trying to handle a bunch of them.
Do I need a company blog if I’m using Social Media? Using social media doesn’t require a blog. However, having a company blog should definitely be a part of your social media strategy. Blogs are very powerful in this digital age for various reasons, such as SEO. They not only help you to release timely, effective content, but they also help you to build a more personal relationship with potential and existing customers.
With a blog, you can add links to allow readers to easily share your posts via Social Media. Therefore, we do recommend that if you don’t already have a blog, you should set one up.
Couldn’t I do Social Media Marketing myself? Yes. It isn’t impossible to create and run your own Social Media marketing campaign. However, do you have the time to dedicate to this demanding marketing practice? That is the question you need to ask yourself.
Proper, effective Social Media marketing takes a large chunk of time. Not only do you need to create the content to market on Social Media sites, but you also need to be familiar with the latest techniques, rules and trends. It is a continuous, time consuming, skilled task that most small businesses simply don’t have the expertise to carry out.
My content is Social Media optimized, isn’t this the same as Social Medias marketing? No. Social Media Optimization ensures the content you create is Social Media user-friendly. It does not involve the promotion of the content itself. It’s one thing to create content, but it is entirely another to ensure it draws in new customers and gets a good amount of likes, shares and engagement. Social Media Marketing is entirely separate and requires a whole other level of skills and techniques.