#Ask8now – #How To #Use #LocalBusiness #SoloAds
To #Generate More #Email #Opt-Ins
#Leverage the existing #list of another #business
to send out one email about your business.
How To Use Local Business Solo Ads To Generate More Email Opt-Ins
Did you know you could rent someone else’s email list and promote your free offer that would result in a surge of new email opt-ins for your local business? Well, that is the theory behind how solo ads work. It simply allows you to leverage the existing list of another business to send out one email about your business.
Here are a few tips to put in place to ensure a successful solo ad:
1. Ensure the list is within your target market demographics.
This will help you avoid targeting the wrong group of people. For example, if your local business provides healthcare to senior citizens, it would not help to rent a list filled with 20-30year olds from a beauty consultant. A better match would be financial planner for retirees.
2. Ask for proof before renting someone’s list.
The person providing you the list should provide proof of the size of his list and its click through rate. i.e. how many emails get a response. This will help you avoid marketers who promise you high response rates but in the end let you down.
3. Set up a tracking system.
This will help you determine the overall effectiveness of the solo ad. It will show you how many clicks you got and help you calculate the return on your investment. For example, if you rented a list of 5000 members for $100 and got 170 sign-ups then your click through rate would be 3.4% and each subscriber cost $0.58. Having these statistics from your tracking system will help you compare the solo ad with other solo ads or other forms of list building.
4. Create a win-win situation
Apart from just renting the list for a fixed amount, you could create an affiliate program with the owner of the list so that he can promote products and services from your local business to his list on a regular basis. The commissions generated for him will motivate his marketing efforts. Of course, every person he sends to your local business will be directed to an opt-in form within the sales process.
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