What does a personal branding mean?
Personal brandingis the strategy of establishing and promoting you, which includes your industry expertise, skills, experience, the kind of person you are and what you stand for. Branding yourself is not a once-and-done deal. You can’t do it for 6 months and then call it quits. It’s an ongoing process of developing and managing your image through social media, content marketing, public speaking and other tactics. In short, you need to be in it for the long haul.