Mark Zuckerberg, the Chief Executive Officer of Facebook, states that, “An average person spends about 50 minutes each day on Facebook, Instagram and Messenger platforms to see what their family and friends are up to.” But, what does this fact mean for your business? This means, the volume of content that are published on Facebook, is growing each day and hence the social network has got aggressive with the regulations in filtering out the irrelevant contents, so that the users are not completely loaded with every content, the moment they login. This evolution of Facebook has had a significant impact on how people perceive your business page.
Here are some tips from the experts at digital marketing agency New York to increase the visibility and engagement of your Facebook Page –
Share informative Content
Facebook is a platform, where your audience shares and res-shares the worthy content. So, it is imperative to create contents that are informative and worthy. Your audience is not on your social page to hear your sales pitch. Yes, people are not likely to share your too ‘salesy’ content. But, what your targeted audience might like is to engage with contents that connect with their emotions or on advices that could improve their lives. You could try creating and sharing – industry information, new product updates, any breaking news, funny and entertaining videos etc. But, share unique contents which have not been shared by anyone before. This will add value to the lives of your target audience and thereby help your content or brand get viral.
According to Facebook, live videos get 6x more interactions as the regular videos. Also, it leads to a discussion among the viewers on the page. This unique feature builds a sense of authenticity among the community, as everyone is viewing the live video at the same time, so there is a common touchpoint that they can connect to.
You can ask questions to your page followers, or use fill-in-the-blank posts. This is one of the easy ways to engage people with your posts. The experts at local SEO company New York say that it works like a charm!
Visually Appealing Images and Videos
Make use of attractive images and videos, this will help you to have competitive edge over others. Research studies suggest that the Facebook posts with images get 2.3X more engagement than the ones without images. So, the SEO consultant NYC, recommends publishing high-quality images, that reflects the professional image of your brand.
One best way to get the users involved in your content is to run a contest or game of chance on your Facebook page. You can really enhance your organic reach by running contents on your page, which will encourage the people to get engaged with your posts in the form of like, share & commenting.
Hopefully these suggestions from the experts at digital marketing agency New York will help you with ways to increase your engagement on Facebook page.
Tags: local seo nyc