#Ask8now – Internet Marketing Terms Explained Part 1 Here’s a #list of #terms with #simple #definitions to help you navigate the #internetmarketing landscape.
Internet Marketing Terms Explained Part 1
Internet marketing terms can be quite confusing especially to anyone new to marketing their local business online. Here’s a list of terms with simple definitions to help you navigate the internet marketing landscape.
Above the Fold: This refers to the visible part of a webpage once it appears on the screen.
Affiliate: This is an online sales person who promotes a merchants products, services and marketing programs in exchange for a commission. The commission can be based on sales or leads.
Affiliate Network: A company that connects affiliates with affiliate merchants and handles the administrative functions such as registration, payments, and tracking.
Autoresponder: Software that automates your email functions, automatically sending emails for you. It forms an essential part of email marketing.
Banner Ad: an ad that is in the form of a graphic image.
Blog: an online journal that is updated by ‘blogging’. Blogs are now commonly used as websites due to their ease of use.
Browser: A program that help you access information on the Internet. Popular ones include Mozilla Firefox, Internet Explorer, and Safari
Click-Through: When a user clicks on a link and arrives at a Web site.
Click-Through Ratio (CTR): Percentage of visitors who click through to a merchant’s Web site.
Clickbank: a popular affiliate network that is mostly handles distribution of digital information products and acts as a payment processor for many merchants e-commerce transactions
Conversion: When a visitor to a site completes a desired action like signing up or purchasing a product.
Conversion Rate: shows the ratio of conversions to the number of visitors who visited your site, expressed as a percentage.
Cost per Acquisition (CPA): the cost of acquiring a conversion
Cost per Click (CPC): the cost an advertiser pays each time a visitor clicks on a link.
Cost Per Thousand (CPM): the cost an advertiser pays each time an ad is displayed 1000 times.
Domain Name: a website address. Also known as URL.
EPC: this is a calculation of your average earnings for every 100 clicks on your buying link
Look out for the continuation of this list in Part 2 of this article.
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