Today’s business owners know very well that social media is here to stay. According to various researches, about 93% of the business owners used Facebook and 79% leveraged the use of Twitter to grow their social media presence.  This induces the need for businesses to put in their efforts in the right social platform and build a great online presence. In case, if you haven’t optimized your social media pages don’t worry, here are a few suggestions from the internet marketing agency New York to help increase your social media presence and foster lasting relationships with customers and prospects.

Choose The Right Social Network

There are various social platforms like – Facebook, Twitter and Pinterest, to get connected with your audience. So, with all these options, you need to choose the right platform to reach your potential audience. If you are not sure of which platform to use, the experts at content marketing agency New York will help you choose the apt social channel to help you drive sales and create brand recognition.

Set Clear Goals

Being consistent on social media offers numerous benefits for businesses. It would help generate leads, create customer engagement, offers excellent customer service, drives sales and upsurges the web traffic. Various social channels also offer insights to measure success. To be successful, you need to set clear goals for your business, and follow a tactful approach to enhance your customer service offering.

Optimize the Landing Page

Okay, now your customer has visited your social page and has an interaction with you. The next action is to probably visit your website. For this, you must optimize your website’s landing page with the help of experts in web design New York.  Why? Optimizing a landing page makes sure that your business achieves the maximum conversion from the visitors who arrive at the landing page. Proper web design New York can help you bring down the customer acquisition expenses, gain more customers, enhance the user experience and improve the ROI.

Build Strong Relationships

You must aim at getting maximum followers along with strong engagement. For this, you can mention @reference names in your social media posts, reply to the comments, send personalized messages, and answer general questions.   This kind of engagement creates stronger bonding with the prospective customers and upsurges the passion for your brand. This in turn is likely to proceed to more conversions in the days to come.

Follow a Social Calendar

Consistency is the key to success. For this, following a social media calendar is essential. It could be challenging, but it will help to fine-tune the social media activities. You will never miss a day’s post across your channels. On the other hand, it will keep you organized and maximize your content’s reach.